WAWA, Pa.—For Wawa Week celebrating the 57th anniversary of being in business, Wawa is asking customers to "look back, give back, throwback."
The event will take Wawa fans back in time to the 1980s. It will feature a special collaboration with the popular ‘80s-themed television show, “The Goldbergs,” which airs on Wednesday nights at 8 p.m. ET/PT on ABC and weeknights on local stations in syndication.
According to 6abc.com, Jenkintown, Pa., is the setting for “The Goldbergs” show, which has featured Wawa numerous times, and this year the convenience store chain is paying special tribute to the show. From Smash Ball in the Wawa parking lot to the show’s characters meeting their rivals outside the store, "The Goldbergs" have always had a special connection with the retailer.
Between April 16 and 23, all Wawa stores will feature ‘80s music, themed signage and in-store audio clips from “The Goldbergs,” and fuel pumps will play famous Wawa scenes from the series. The Jenkintown Wawa, the hometown store of “The Goldbergs,” will be decorated with logos, signage and other elements to take it back to the ’80s. Clips of the retrofit will be shared and streamed for everyone to see.
From April 14–19, customers can enter a special sweepstakes for a chance to win “The Goldbergs” viewing kit, featuring t-shirts, Wawa gift cards, swag and more, just in time for “The Goldbergs”’ newest episode on April 21.
In addition, Wawa Week will celebrate the seventh anniversary of The Wawa Foundation, which supports nonprofits focused on causes related to Health, Hunger and Everyday Heroes, and the achievement of $100 million in contributions since inception. Customers are invited to join Wawa and The Wawa Foundation in giving back to local children’s hospitals throughout Wawa Week.
Customers can purchase a cup of coffee on April 16 and a “The Goldbergs” Garlic Cheesy Chicken Parm Hoagie between April 16–23 to benefit the Children’s Miracle Network (CMN). A portion of proceeds (up to $100,000) will go to toward member hospitals’ pediatric care efforts. At 8 p.m. ET on April 16, CMN hospital representatives will visit stores in select markets for a ceremonial pouring of a first cup of a coffee and a check presentation and ceremony from Wawa.
“Wawa Week provides us with the perfect opportunity to look back upon and thank the millions of customers we’ve had the pleasure of serving over the past 57 years,” said Chris Gheysens, president and CEO, Wawa. “This past year has no doubt been a difficult one for us all, so as we remember the 1980s with fun look backs and throwbacks, we are thrilled to give back to the community we serve in more ways than ever and to celebrate this milestone of Wawa and The Wawa Foundation.”
Listen to Gheysens discuss how Wawa tests concepts and experiments within its portfolio in our Lessons in Leadership learning series. In addition, hear from Brian Hannasch, president and CEO of Alimentation Couche-Tard; Travis Sheetz, president and COO of Sheetz; and other leaders, give exclusive interviews to NACS about the future of the convenience industry. Watch their Lessons in Leadership today.
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