Pilot Updates Loyalty Program, Technology

The new offering aims to help drivers save time and money.

April 01, 2021

Pilot Travel Center Location

KNOXVILLE, Tenn.—Pilot Company, the largest network of travel centers in North America, has revamped myRewards Plus, its app and loyalty program, the company announced. The update will provide truck drivers, RV travelers and motorists with ways to save money and time at Pilot and Flying J Travel Centers and One9 Fuel Network locations.

The newest version of myRewards Plus has trip-planning features that help drivers determine the best places to stop for fuel, food and everyday items along their route.

"Now with myRewards Plus, we are able to provide drivers with more of what they need and want while on the road," said Mike Rodgers, chief technology officer, Pilot Company. "We are always working to enhance the experience for our guests and are introducing the myRewards Plus app to simplify how drivers can earn more, save more and make the most of their stops when they visit any of our locations." 

The myRewards card rewards drivers with more when they join the app. The benefits and features include:

  • More Points: The program for professional drivers is now permanently tiered, and users can earn up to four points per commercial diesel gallon. Points can be redeemed on Prime Parking, showers, supplies, food and drinks.**
  • More Convenience: Trip planning with navigation and location amenity filters, contactless payments and digital receipts are all included in the program. Professional drivers can reserve showers, book Prime Parking spaces and initiate mobile fueling from their cabs.
  • More Savings: Food, snacks, beverages and supply offers are available daily and weekly for users. Members earn a free beverage for every 10th drinks purchased. Professional drivers also earn shower credits and Shower Power with myRewards Plus.

Rewards programs are important to retailers as they work to grow their businesses during the pandemic. As NACS Daily reported earlier this week, CEFCO stores recently upgraded the technology of its existing rewards program, following a number of c-stores, such as Casey’s, 7-Eleven and Wawa.

To learn more about how rewards programs are giving convenience retailers a competitive edge, be sure to read “Just Rewards” in NACS Magazine.

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