GREENVILLE, S.C.—Spinx has branched out to the food truck business with its new Cluk Truk, which will sell the convenience store chain’s famous fried chicken, Livin’ Upstate reports.
“We got in the chicken business in 1990, and it continues to be a growing part of our business,” said Stewart Spinks, founder and chairman of The Spinx Company. “This has been a long-time dream in the making, and we believe that it will provide a unique way to introduce our legendary fried chicken to even more people across the upstate.”
The chicken is based on a family recipe from Spinks’ Aunt Pearl, and it has been sold at Spinx convenience stores for three decades. The food truck will serve bone-in, tenders, gizzards, livers, party platters and family meals—the same menu as Spinx stores.
“When I was young, I would love to go to Aunt Pearl’s for the summer, and we’d have the greatest chicken and biscuits,” Spinks said. “The recipe is legendary, and I hear so much from our customers about how much they love our chicken. This truck is an extension of our brand and a billboard for one of our best offerings.”
The Cluk Truk will be on the road four to five days each week, and it will stop by area events and local breweries. The truck is also available for bookings starting in the fall.
To learn more about convenience stores branching out into the food truck service industry, be sure to watch “Food Truck Future”, part of NACS’ Ideas 2 Go series, and read “Four-Wheeling: Retailers Are Enhancing Their Brand and Expanding Their Reach With Food Trucks” in the September 2019 issue of NACS Magazine.