ALTOONA, Pa.—Sheetz is partnering with Hardywood Park Craft Brewery of Richmond, Virginia, to release “Project Watt-Ahh-Melon Ring,” a limited edition beer that is brewed with more than 50% wheat and 100-plus pounds of gummy rings with a 5.3% ABV,” reports WSLA News.
Customers can buy the beer at Sheetz locations throughout Virginia and North Carolina, where four packs of 16-ounce cans sell for $7.99. People who’ve tasted it describe the brew as “a light and refreshing tart watermelon wheat ale.”
“When Sheetz came to us with the concept of making a beer that would not only pay homage to their signature gummy watermelon rings but actually use them as an ingredient, we jumped at the opportunity,” said Patrick Murtaugh, Hardywood brewmaster and co-founder. “We have long admired Sheetz and their commitment to quality and innovation. We could not be more excited to be working with them on Project Watt-Ahh-Melon Ring.”
Sheetz has offered proprietary craft beer before. As NACS Daily reported in May, Sheetz introduced Project Hop Dog, a limited-edition beer for summer that included the ceremonial addition of Sheetz Hot Dogz in the brew kettle just for fun.