Sheetz Introduces Hot Dog Beer

Hop Dog is perfect for pairing with a Sheetz Hot Dogz.

May 29, 2020

ALTOONA, Pa.—The Sheetz convenience chain is doing one better on the classic summer combination of a hot dog and a cold brew. The Altoona-based retailer has released Project Hop Dog, a new, limited-edition craft beer brewed in partnership with Neshaminy Creek Brewing Co. of Bucks County.

“The new hot dog inspired beer is a crisp 5.5% India Pale Ale dry-hopped with Nugget and Centennial hops and with a ceremonial addition of Sheetz Hot Dogz in the brew kettle just for fun,” according to a news release.

“Don’t worry—the beer does not taste like hot dogs,” said Jason Ranck, head brewer at Neshaminy Creek. “We thought it was just a fun concept and the perfect beer for pairing with Sheetz Hot Dogz and warm weather activities.”

The beer is described as “refreshing and dry with delicate hop flavors of citrus and pine.”

“Project Hop Dog—yes, a hot dog craft beer—is our craziest collaboration yet,” said Ryan Sheetz, assistant vice president of Brand, Sheetz. “We hope our latest limited-edition craft beer is a fun surprise for our customers, a surprise that’ll engender smiles, laughter and conversation—something we could all use more of right now.”

A four-pack of Project Hop Dog 16-ounce cans retails for $7.99 and is available at 128 Sheetz stores across Pennsylvania.

This isn’t the first foray into craft beer for Sheetz. A year ago, the c-store chain launched its first beer, Project Coffee Hopz IPA, with Rusty Rail Brewing of Pennsylvania featuring Sheetz Brothers Sumatra coffee beans. And last August, Sheetz rolled out Project Blueberry Muffinz, made from Sheetz blueberry muffins, with the Evil Genius Beer Company.

Pennsylvania rival Wawa in February teamed up with 2SP Brewing Company and Coppertail Brewing Company of Tampa, Florida, on a new craft beer, Snow Bird Reserve. And last November, Wisconsin-based Kwik Trip partnered with Karben4 Brewing on Glazer Bean beer.

Separately, Baltimore-based Royal Farms is set to introduce “World Famous Pilsner,” a collaboration with Baltimore brewery Heavy Seas, the Philadelphia Business Journal reports. The brewery created the 5% ABV beer to celebrate Royal Farms’ Chicken Palooza event, which kicks off its third year on July 1. The beer will be available for a limited time starting in July at 40 Royal Farms stores in Maryland, Virginia and Pennsylvania that carry beer and wine.

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