Sharpen Your Marketing Skills

The NACS executive education program will help translate consumer insights into effective marketing strategies.

October 15, 2020

ALEXANDRIA, Va.—Do you want to take your marketing career to the next level from the comfort of your home or office? Then take advantage of this year’s NACS Marketing Leadership Program at Kellogg, which provides Ivy League training in a high-impact, virtual environment.

Delivered virtually live for 2020, the marketing course will run November 1 to 20 on four partial days per week. World-class instruction, group projects and peer-to-peer interaction—unique to the Kellogg program—remain unchanged.

Marketing is much more than product promotion—it’s a customer-focused, insight-driven and ever-evolving way of looking at the world. As you struggle in these challenging times to create new markets and deliver superior customer experiences, the NACS Marketing Leadership Program can fast-track your skills.

This course will give attendees the ability to:

  • Identify the most attractive targets for your company’s offerings
  • Make strategic decisions based on customer lifetime value
  • Understand how customers experience products and services, and how that affects retention, brand perception and competitive advantage
  • Use deep customer insight to build a strong brand positioning

The full curriculum can be found here.

A snapshot of the award-winning faculty for the program include:

  • Jim Lecinski brings more than 25 years of experience growing revenue for brands through integrated, multi-channel and digital marketing. Having spent more than 10 years at Google, Lecinski’s most recent role at the company was vice president of U.S. sales and service. His book about digital marketing, “Winning the Zero Moment of Truth,” has been read by more than 300,000 marketers worldwide.
  • Professor Thomas F. O'Toole focuses on connecting data science to business value creation, data-driven marketing, customer value management, digital business models and loyalty programs.
  • Dr. Derek Rucker’s primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives consumer consumption.
For more information about the NACS Executive Education programs, watch this YouTube video. Registration for the 2020 NACS Marketing Leadership Program is currently open.