PITTSBURGH—Turning glass cooler doors to digital smart screens is an on-trend way to engage customers standing in front of cold cases as they decide what to buy. C-store chain GetGo has forged a partnership with Cooler Screens to replace cooler doors in four locations with the in-store digital merchandising technology.
GetGo is piloting Cooler Screens’ technology in three Pittsburgh-area Pennsylvania Cafe + Market locations and one in Erie, Pennsylvania. In December, a Ravenna, Ohio, location will get the new cooler door digital screens which will provide customers with instant access to the relevant product information to help inform their purchase decisions.
“Innovation has always been at the forefront of our strategy at GetGo,” said Rug Phatak, GetGo spokesperson. “We are thrilled to be the first convenience store to partner with Cooler Screens to enhance and modernize the in-store shopping experience for our guests while creating dynamic merchandising opportunities.”
Cooler Screens brings the power of digital to the cooler aisle, replacing glass cooler doors with new digital smart screens that seamlessly integrate into the existing retail environment. With a focus on attracting and engaging with in-store shoppers, Chicago-based Cooler Screens has built the world’s first and largest in-store digital merchandising and media platform for physical retail to modernize the in-person shopping experience.
“Since our company’s inception we’ve been committed to learning, innovating and developing our platform to ensure we are effectively winning with consumers, brands and retailers,” said Arsen Avakian, Cooler Screens CEO and co-founder. “These partnerships provide not only capabilities and confidence throughout the ecosystem but also immediate access to massive consumer audiences and a new digital media marketplace for top consumer brands.”
GetGo operates more than 260 locations throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.
Cooler Screens’ digital cooler doors have been piloted in Walgreens locations across the U.S. The digital screens replace traditional cooler doors and not only show customers what’s inside refrigerators but also enable marketers to serve targeted ads. In October, Cooler Screens announced a multi-year contract with Microsoft to help bring its technology to more retailers, the Chicago Business Journal reports. Microsoft co-led an $80 million funding round for Cooler Screens, bringing the tech startup’s total funding to more than $100 million.
For more on how to communicate with today’s consumers via signs, design and technology, read “Attention Shoppers!” in the October issue of NACS Magazine.