Smart Coolers Expand at Walgreens

Digital cooler doors show what’s inside, enable marketers to serve targeted ads.

January 20, 2020

CHICAGO—Cooler Screens is expanding its partnership with Walgreens to bring its digital doors to thousands of new Walgreens locations across the country, the Chicago Inno reports.

These digital screens replace traditional cooler doors and not only show customers what’s inside refrigerators but also enable marketers to serve targeted ads. Cooler Screens technology “uses cameras and sensors to determine the approximate age and gender of the shopper who’s approaching the door, and then places ads on the digital screen based on what the shopper may be likely to purchase.”

Last year, Walgreens piloted the Cooler Screens tech at six locations. A year later, after a successful test run, the companies are expanding their partnership to 50 additional stores in Chicago. The startup has raised around $10 million in funding from investors, including the investor Microsoft.

According to Chicago Inno, Cooler Screens expects that it will reach more than 75 million monthly customers with the latest expansion and eventually plans to bring the digital doors to 2,500 Walgreens stores around the country.

The Chicago-based startup says its data show that purchases from Cooler Screens-equipped doors increase store sales and create a new revenue stream by allowing brands to purchase digital advertising in-store. Coca-Cola, PepsiCo, MillerCoors and Red Bull have already joined the Cooler Screens marketplace.