Lawson Launches Self-Checkout Rewards

The c-store chain will give extra points to customers who use self-service kiosks to pay. 

June 26, 2020

TOKYO—Lawson Co. is launching a rewards campaign that gives points worth 2% of each transaction to customers using self-checkout, Japan Today reports. The move is designed to lower face-to-face contact at its c-stores to help stop the spread of the coronavirus.

The Japanese c-store chain said that customers have been asking for ways to reduce workers’ exposure to COVID-19. The change will also help to stem any potential losses in traffic when the government’s reward system for using cashless payments in the largely cash-based society stops at the end of June. Most self-service kiosks only accept cashless payments.

The campaign runs July 1 through August 31, and the company will not limit how many points customers can accumulate. The points will be redeemable at the end of September.

Lawson’s has equipped about 7,500 of its 14,500 Japanese locations with self-checkout machines, and 22 of those locations also accept cash payments.

In the United States, Walmart recently started testing a location with self-checkout only, a test accelerated by the onset of COVID-19. Other American c-stores, like Platte Street Merchandise and Amazon Go, offer self-checkout only.

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