Starbucks Sells ‘Impossible’ Breakfast Sandwich

The chain began its partnership with the plant-based meat alternative company this week. 

June 24, 2020

SEATTLE—Yesterday, Starbucks started selling an Impossible sausage breakfast sandwich, CNBC reports. The new plant-based breakfast sandwich joins plant-based milk alternatives on the coffee chain’s menu.

The new Impossible sandwich also has a cage-free fried egg and aged cheddar cheese on ciabatta bread. Most U.S. locations will offer the sandwich.

Starbucks’ summer menu also has two cold-brew coffee-based drinks with almond milk foam as well as cinnamon or dark cocoa flavoring. In the Midwest and California, the chain also has Cold Brew with Cinnamon Oatmilk foam, which expands the availability of this drink to new locations.

“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” said Michael Kobori, chief sustainability officer at Starbucks.

In recent years, Starbucks has moved to put more meat alternatives on its menu, such as its Beyond Meat sandwiches in Canada and China. To meet its sustainability goals, the company is crafting a more sustainable menu, slashing carbon emissions, reducing waste and conserving water.

Earlier this year, Burger King introduced an Impossible sausage breakfast sandwich on its menu at limited locations.

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