HOWARD COUNTY, Md.—Bullhead Pit Beef food truck will soon have a fixed location in addition to its roving food truck, Baltimore Business Journal reports. Owned by Larry Jackson, the food truck started out at the Good to Go convenience store (watch an Ideas2Go video about the Bullhead Pit Beef here).
The permanent location will include a takeout and commissary space inside Hysteria Brewing Co. and is scheduled to open in March, with a second store in Baltimore coming later this spring. The food truck often parked near the brewery once or twice weekly, as well as for special events.
Jackson will use the space to prep for the food truck and to also serve food, which appeals to Hysteria Brewing. "The only way we make money is selling beer, and if we have food, people stay longer," said Ty Kreis, director of sales, marketing manager and brewer. "So, it's a win, win."
The brewery has plans to test being open during lunch to offer seating to Bullhead Pit Beef customers. The current Bullhead menu will be available at the new location, and Jackson has plans to expand that in the future.
Jackson plans on incorporating a smoker at the permanent location to “turn out some interesting barbecue.” Kreis said he was open to collaborating with Bullhead on a beer as well.
For more on how retailers can use food trucks to enhance their brand and expand their reach, read “Four-Wheeling” in the September 2019 issue of NACS Magazine.