NACS, PHA Help Retailers Pick Healthier SKUs

An online calculator helps c-store managers build healthier planograms.

January 02, 2020

ALEXANDRIA, Va.—Chances are good that eating better and losing weight are among many c-store customer’s New Year’s resolutions. For retailers who may be unsure of what to stock to make sure they’re on trend with what’s healthy and what’s not, the online NACS/PHA Healthier Product Calculator at is a great resource.

While offering freshly prepared foods and fresh grab-and-go fare are excellent picks for c-stores, packaged foods can deliver healthier choices, too. NACS and Partnership for a Healthier America (PHA) developed the Healthier Category Guide and the Healthier Product Calculator to help retailers create better-for-you product sets. The goal of this calculator is to allow users to have more confidence as they consider which healthier products to stock, sell, market or merchandise.

PHA is a nonprofit that helps leverage the power of corporate America to improve the food supply. NACS is the only retail-focused association to commit with PHA and was named PHA’s 2019 “Partner of the Year” in recognition of the convenience industry’s support of PHA’s mission.

The healthier product calculator helps identify packaged foods and beverages that meet the PHA Healthier Food and Beverage Product Criteria, which is based on the 2015 Dietary Guidelines for Americans and national expert recommendations. The current criteria consider both the product’s nutrient quality (including factors such as saturated fat and sodium content) and the product’s primary ingredients (such as whole grains or fruits and vegetables, for example).

Retailers, check out these three easy steps to building a healthier product set:

Step 1: Download the Healthier Category Guide (PDF) to identify better-for-you items in your existing SKU list.

Step 2: Test or verify that products meet PHA’s Healthier Food and Beverage Product Criteria using the Healthier Product Calculator. Simply answer a few brief questions about the nutritional content of the product to see if a product meets the criteria.

Step 3: Use the insights to design your product set or planogram.

To learn more about the Healthier Product Calculator and PHA’s convenience store and distributor commitments visit: If you have additional questions, contact