Shell Connects Gas Stations to Uconnect Market

Fiat Chrysler’s in-vehicle commerce platform allows drivers to OK payments before filling up.

February 05, 2020

LONDON—Shell has joined with Fiat Chrysler’s (FCA) Uconnect Market to let drivers pay for fuel before pumping gas, Payments Source reports. FCA’s Uconnect Market debuted last year and is an in-car digital wallet. FCA wants all cars web-connected within three years.

Other car makers have launched similar in-car e-commerce platforms, such as GM’s Onstar connection with Mastercard and IBM Watson and Visa’s work with Honda on in-car payments. Last month, ExxonMobil and Amazon’s Alexa partnered to enable voice payments at gas stations. Gas stations are working to accept these new technologies while also upgrading their pumps to accept EMV.

Shell also wants to extend its in-car commerce reach as part of its Pay and Save mobile app project, which offers similar functions as Uconnect. “Connected cars represent an evolution and opportunity in how customers can interact and engage with the Shell brand,” said Albert Rivas, who heads North American marketing technology for Shell Retail. “As connected vehicles become more prevalent, our retail sites will be primed to champion digital technology.”

ReportLinker predicted that the global connected car market would top $212.7 billion by 2027, up from $42.6 billion in 2019. “The connected car capability to pay at the pump with NFC or voice-based payments is reliant on the gas station sector to upgrade to EMV and NFC compliant terminals,” said Krista Tedder with Javelin Strategy & Research. “NFC compatibility needs to be EMV compliant. What gas stations should consider is how the upgraded technology will improve consumer experience and add possible additional revenue streams.”