YORK, Pa.—Rutter’s will debut new paper coffee cups this month at all 78 locations. The paper cups are a change from the current Styrofoam cups and will feature an updated design.
In addition to an eye-catching look, Rutter’s coffee cups will feature ThermoTouch double-wall insulation technology. This enhanced technology will eliminate the need for cardboard sleeves or double cupping, helping to reduce waste. As the first convenience store chain to introduce dedicated recycling bins at its stores, Rutter’s is always looking for ways to be more eco-friendly and increase sustainability, the chain said. The move to paper cups made of 92% renewable resources and non-toxic materials is a continuation of its sustainability efforts.
“Moving to a paper cup design will help us reduce our carbon footprint, while bringing a new look to our coffee bar as we move into 2021,” said Chad White, food service category manager, in a press release.
Sustainable cups and beverage containers are on-trend. Earlier this month, the ButterflyCup, Britain’s first fully plastic-free, recyclable and lid-free disposable cup, debuted. Starbucks announced it has ditched straws and instead uses sippy cup lids. Next year, McDonald’s will run a test on reusable cups in the United Kingdom as part of its commitment to reduce disposable cup usage and address customer concerns about single-use packaging. And Coca-Cola is partnering with Danish startup Paboco to develop a 100% paper bottle.
Consumers increasingly want better packaging options and products that help reduce their environmental impact. NACS has created the NACS Sustainability Playbook, an online resource that can help convenience retailers take credit for initiatives that are performing well and identify opportunities to do more. Learn how to make sustainability convenient here.
The June 2020 issue of NACS Magazine explored how retailers weigh sustainability goals against consumer safety consumers in “Sustainable—and Safe.”