ATLANTA—Coca-Cola will debut a new Coke with coffee drink in U.S. stores in January to broaden its beverage lineup, reports CNN.
Dubbed “Coca-Cola With Coffee,” the beverage will combine regular Coke with Brazilian coffee and be available in three flavors: Dark Blend, Vanilla and Caramel. Each 12-ounce can will contain 69 milligrams of caffeine. By comparison, a 12-ounce can of regular Coke has 34 milligrams of caffeine, and Diet Coke has 46 milligrams.
The launch comes at a time when consumer tastes are changing. Sugar-conscious customers are drinking water, seltzer and beverages that provide a nutritional or energy boost. Coke said in a press release that consumers are “more open to trying new category-crossing drinks,” and sparkling juices or juice-tea blends are examples of the trend.
Coke isn’t the only company combining coffee and soda. PepsiCo also launched a new coffee-infused cola last year. Pepsi Café, which also comes in a vanilla flavor, hit shelves throughout the United States in April for a limited time. It had nearly double the caffeine of a regular soda.
Last year, Coca-Cola tested its new drink in Asia and introduced a similar product in Europe. But Coke’s experience with coffee goes back to 2006 when the company introduced Coca-Cola Blak, a coffee-flavored version of its signature product. Coke stopped selling the product in 2008.
Bad timing caused it to flop, according to Nancy Quan, chief technical officer, Coca-Cola. “That was a trend before its time,” she said. “I don’t think people were ready to have a coffee portfolio within the Coca-Cola brand.”
Yesterday, NACS Daily reported that Coca-Cola Co. will also enter the hard seltzer market in Latin America and the U.S. with its first alcoholic drink under the Topo Chico sparkling mineral water brand. The beverage giant will release its first hard seltzer—Topo Chico Tangy Lemon Lime—in select Latin America cities later this year, followed by a U.S. launch in 2021.