Coca-Cola to Launch Coke Coffee

The new coffee-infused soda packs a caffeine boost to get consumers through the afternoon slump and follows the launch of Orange Vanilla Coke.

April 24, 2019

NEW YORK—Coca-Cola Co. plans to roll out a coffee version of Coke and is exploring other new variants of its namesake brand as Coca-Cola Zero Sugar and the new Orange Vanilla Coke have helped to propel sales, the Wall Street Journal reports.

The soda giant tested Coca-Cola Plus Coffee last year in Asia and now plans to launch it in 25 markets by the end of this year, CEO James Quincey said on a call with analysts, the Journal reports. In Europe, the company plans to introduce Coca-Cola Energy, which offers a stronger caffeine boost than regular Coke with a new taste, he said.

The new caffeinated drinks follow the February launch of Orange Vanilla Coke, the brand’s first new flavor in a decade, and capitalize on the fast-growing ready-to-drink coffee segment.

The coffee version of Coke should appeal to people who need a midafternoon pick-me-up at work, Mr. Quincey told analysts. The drink blends Coke soda with coffee in a bid to appeal to consumers who want less sugar in their drinks but more caffeine, CNBC reports. Coke Coffee has slightly less caffeine than a regular cup of coffee but more than a can of the soda.

PepsiCo. Inc. last week reported that a rebound in its namesake soda helped lift quarterly sales following a boost in advertising. New drinks in the company’s lineup include Gatorade Zero and Bubly flavored seltzer amid a consumer shift away from sugary sodas, the Journal reports. Next up in the U.S. market are three new Pepsi flavors made with real juice—berry, lime and mango—which will be available at national retailers until June 14, and after that at Walmart and Target stores. Revamped package designs for Pepsi Wild Cherry and Pepsi Vanilla also are in the works.

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