Walmart Plus Is Expected to Launch This Month

The new annual subscription service is the first to compete with Amazon Prime.

August 04, 2020

BENTONVILLE, Ark.—Walmart Plus, the mega-retailer’s answer to Amazon Prime, may launch this month, according to Walmart is teasing consumers with a “coming soon” landing page for its new money-saving subscription service.

Walmart Plus—which is being stylized as Walmart+—reportedly will be priced at $98 a year, which is less than Prime’s $119 annual cost. Like Amazon, Walmart+ is expected to include same-day deliveries and access to early product deals, which means the two services will be similar in that arena.

Walmart+ benefits have not been revealed, but Walmart can offer more in-store perks due to its chain of 5,000 stores across the country. Benefits are expected to include discounts on gas and a members-only Scan & Go checkout line to help members save time.

The Walmart+ versus Amazon Prime race is 15 years in the making. Amazon Prime launched in 2005 and has grown to 150 million members globally. In addition, the online retailer has been able to generate a valuation of $1.5 trillion, according to Recode, while Walmart sits at just $337 billion.

Yet Walmart remains the bigger overall revenue driver and the largest U.S. employer, with an unmatched brick-and-mortar retail operation. Walmart+ would mark a major shift in its online and delivery strategy.

Last month, Verizon Media launched “Groceries from Walmart,” a service which allows Yahoo mail users to browse, add to a cart and buy essential groceries from Walmart right within their Yahoo Mail account, NACS Daily reported.