Krispy Kreme NYC Flagship Opens Sept. 15

The new store was delayed because of the pandemic and will open with extra safety measures.

August 21, 2020

NEW YORK—Krispy Kreme will open its Times Square flagship store on Sept. 15, several months after its originally planned launch, Forbes reports. The donut chain had pushed back the opening because of the pandemic.

Krispy Kreme has adjusted the store to incorporate more safety procedures, including remote queuing and online reservations. The new NYC store has an exterior walk-up window and an inside grab-and-go counter.

Inside the shop, Krispy Kreme will adhere to COVID-19 regulations and guidelines provided by the city and CDC, including employee health screenings at the beginning of shifts, regular hand washing, wearing face masks, social distancing floor stickers, protective barriers at ordering points and additional disinfecting throughout the shop.

The Times Square location will have the world’s largest “Hot Light,” which will be lit 24/7 to guarantee hot, fresh donuts around the clock. The shop also boasts two production lines capable of churning out 380 dozen doughnuts an hour. The store will have a special menu item: Big Apple Doughnut, which has red Kreme filling and is dipped in candied green apple icing, topping off with a royal icing green leaf and a lightly salted pretzel stick as its “stem.”

Krispy Kreme has other NYC stores, including a remodeled unit at Penn Station and four new stores. By the end of this year, the city will have eight shops. “[The new shops] were very, very well received, which gave us confidence that we’d be ready to open as we were finishing construction in the latter parts of the summer,” said Michael Tattersfield, CEO of Krispy Kreme Doughnut Corporation. “It’s a privilege for us to be able to operate in New York, and we look forward to building a long-term business in the city.”