Learning to Build Your Brand

NACS still plans to run the Marketing Leadership Program at the Kellogg School in July.

April 08, 2020

ALEXANDRIA, Va.—Currently, the NACS Executive Education sessions scheduled for July are still a go. NACS is actively monitoring the coronavirus outbreak with guidance from the Center for Disease Control and Prevention (CDC), the World Health Organization (WHO) and its educational partners.

“As a result of our ongoing dialogue with public health officials and schools regarding operations and precautions, there are no changes to the program at this time,” said Erin Pressley, vice president of education and media for NACS. “The health, safety and well-being of the convenience retailing community remains our first priority, and any updates between now and the program will be communicated directly to attendees, and posted at www.convenience.org/leadership as they occur.”

The coronavirus pandemic has highlighted the importance of brand. Companies that carefully cultivate their brands and segment their customers have been able to quickly pivot to meet their needs in today’s social distancing environment. The NACS Marketing Leadership Program at Kellogg, scheduled for July 19-24 at the Kellogg School of Management on the campus of Northwestern University in Evanston, Ill., will give attendees the tools to develop a specific value offering for target customers.

Convenience leaders who attend the program will learn how to identify where organizational growth will come from to build and strengthen company brands. The program also delves into how to optimize the customer experience and influence customer choices; gain and translate insights about consumers’ goals, beliefs and behaviors into an effective marketing strategy; and lead modern marketing-driven organizations.

You can learn more about the NACS Marketing Leadership Program here, as well as find up-to-the minute information about how COVID-19 is impacting the NACS Executive Education sessions.

Coronavirus Resources

NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.