McDonald’s Goes Beyond Meat

After watching the trending plant-based craze, the superstar QSR enters the arena with a McDonald’s Beyond Meat patty.

September 30, 2019

ALEXANDRIA, Va.—McDonald’s has officially entered the plant-based product party. Debuting in 28 select Canadian restaurants in Ontario, the fast-food chain will be testing the success of Beyond Meat patties for a total of 12 weeks, as reported by The Wall Street Journal.

Beyond Meat and rival Impossible Foods Inc. both have seen their plant-based burgers introduced throughout many fast-food restaurants over the past year. Burger King launched its Impossible Whopper in August nationwide, while Tim Hortons introduced Beyond Meat sausage breakfast patties and burgers throughout Canada over the summer.

McDonald’s, being a veteran to introducing new products and giving customers what they want—bringing back the famed Szechuan sauce, for example, from 1998—this time around watched to see if the plant-based meat trend would last and if supply could meet demand before adding the meatless products to the menu.

Ann Wahlgren, McDonald’s vice president of global menu strategy, said of the menu addition, “The small 12-week test in Canada will allow McDonald’s to better understand customer demand and the impact on restaurant operations.”

McDonald’s has served vegetarian items in other markets in the past, including McAloo Tiki from India and a vegetarian burger made by Nestlé SA. The Beyond Meat patty will have a specifically formulated recipe for the chain, making it unique to other plant-based burgers on the market, and will start at $6.49 Canadian dollars.

The addition of the plant-based burger comes as McDonald’s also works to create its own signature Chicken Sandwich to appeal to its chicken-loving clientele to compete with rival Chick-Fil-A.

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