ALEXANDRIA, Va.—Neighborhood convenience stores are shifting from traditional needs like gas and milk to a destination for pre-packaged meals—and as consumers crave both convenient and delicious food options, opportunity is growing for U.S. beef and pork industries in global markets, according to Beef Magazine.
It’s easy to see why the opportunity is growing. GS25 stores in South Korea now sell gourmet hot dogs. Consumers can buy beef noodle soup at 7-Eleven stores in Taiwan. And Mexican Oxxo stores sell pork sausage sandwiches.
The U.S. Meat Export Federation (USMEF) knows that demand is growing and wants to stay ahead of the competition. As a result, they’re developing new ideas for packaged meals and protein snacks that not only feature U.S. pork and beef but also fit consumer trends in each market. It helps that U.S. beef and pork is known to for its high quality and consistency when it comes to processed products.
“The U.S. Meat Export Federation (USMEF) uses funding from the USDA Market Access Program (MAP), the Beef Checkoff Program and the National Pork Board to promote U.S. beef and pork—especially processed beef and pork items, but also raw material for further processing—as the centerpiece of convenience store fare in several international markets.”
A 2019 report by Euromonitor finds that South Korea leads the way in per-capita spending, with a 142% increase in c-store foodservice spending from 2013-18. Japan, Taiwan, the ASEAN region and Mexico are other fast-growing markets. Bangkok, Kuala Lumpur, Seoul, Singapore and Tokyo all have benefitted massively from economic growth due to travel spending over the past year. As convenience stores in the East Asia area prosper, in 2020, NACS Convenience Summit Asia will be held in Bangkok, one of the booming economic centers, from March 3-5, 2020.