WASHINGTON—This week, America’s leading beverage companies—The Coca-Cola Company, Keurig Dr Pepper and PepsiCo—announced the launch of the Every Bottle Back initiative, an effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of valuable plastic bottles so they can be made into new bottles.
These competitors came together to support the circular plastics economy by reinforcing to consumers the value of their 100% recyclable plastic bottles and caps and ensuring they don’t end up as waste in oceans, rivers or landfills. This program is being executed in conjunction with the World Wildlife Fund (WWF), The Recycling Partnership and Closed Loop Partners.
“Our industry recognizes the serious need to reduce new plastic in our environment, and we want to do our part to lead with innovative solutions,” said Katherine Lugar, president and CEO of the American Beverage Association (ABA), in a press release. “Our bottles are designed to be remade, and that is why this program is so important. … Every Bottle Back will ensure that our plastic bottles are recovered after use and remade into new bottles, so we can reduce the amount of new plastic used to bring our beverages to market.”
The Every Bottle Back initiative, spearheaded by ABA, will measure industry progress in reducing the use of new plastic in the United States through a collaboration with ReSource: Plastic, WWF’s corporate activation hub to help companies turn their ambitious plastic waste commitments into meaningful and measurable progress by rethinking the way plastic material is produced, used and recycled.
The initiative will also improve the quality and availability of recycled plastic in key regions of the country by directing the equivalent of $400 million to The Recycling Partnership and Closed Loop Partners through a new $100 million industry fund that will be matched three-to-one by other grants and investors. In addition, the program will have a public awareness campaign to help consumers understand the value of 100% recyclable bottles through community outreach and partner engagement, as well as reinforce the importance of getting these bottles back, so they can be remade into new bottles.