World’s Largest FamilyMart to Open in Manila

The chain will focus on “hearty, home-cooked meals.”

October 10, 2019

MANILA, Philippines—A 4,300-square-foot FamilyMart store, the world’s largest, is set to open in Bonifacio Global City, Taguig, on the ground floor of the Udenna Towers, reports Insider Asia. The store will be designed to appeal to “a youthful and vibrant market,” with a food counter serving as the store’s centerpiece.

“We are aiming to be more relevant to the market we believe needs to be served,” said Bernard Suiza, general manager of Philippines FamilyMart. “This is the pivot to food that we are embarking on here in the Philippines—going back to the essence of what konbini (convenience stores) is, which is hearty, home-cooked meals.”

The retailer’s food-centric strategy is aimed at serving densely populated urban areas. It will be supported by PFM owner Udenna’s F&B holdings and supply chains.

In Japan, FamilyMart is country’s second largest convenience store chain behind 7-Eleven. The company has more than 24,000 outlets in Japan, Taiwan, Philippines, China, Thailand, Vietnam, Indonesia and Malaysia.

For a closer look at the c-store retail landscape in Asia, mark your calendars for the NACS Convenience Summit Asia, which will be held in Bangkok, Thailand, March 3–5, 2020.