WASHINGTON – The National Chicken Council projects that Americans’ consumption of chicken wings will hit an all-time high at 1.38 billion wings during Super Bowl LIII weekend, as the Los Angeles Rams and New England Patriots battle for the Lombardi Trophy. This figure is up 2%, or about 27 million wings, from 2018.
In addition, American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the Super Bowl, according to the annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. “You don’t have to be a football fan to celebrate the Super Bowl,” said NRF President and CEO Matthew Shay, in a press release.
The average spending is virtually unchanged from last year’s $81.17 and is the second-highest in the history of the survey after a record of $82.19 set in 2016. The total amount is down from last year’s $15.3 billion, primarily because fewer people plan to watch the game: 182.5 million this year compared with 188.5 million last year. The overall spending is still the third-highest on record, after last year’s figure and $15.5 billion in 2016.
“Whether it’s to see who wins, watch the halftime show and commercials or just get together with friends, this is the biggest party since New Year’s Eve. Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food, team jerseys, decorations or a new TV,” Shay said.