Americans Spend $30,000 on Snacks

The go-to snacks for both sweet and salty lovers are chocolate and potato chips.

December 09, 2019

ALEXANDRIA, Va.—Americans love their snacks, but just how much? A survey by Moonstruck Chocolate Co. of 2,000 Americans found that the average U.S. consumer spends $9.22 a week on snacks, the New York Post reports. After some math, that equates to nearly $30,000 in a lifetime.

When it comes to what they’re buying, 37% prefer something sweet and 34% prefer something salty. But for both groups, the go-to snack is potato chips: 80% of sweet and 84% of salty snackers said it’s a snack staple.

For a lifetime supply of snacks, 18% would give up their electronic devices for one month. They’re also willing to experiment: 21% said they’d try cheddar cheese and apple pie, 18% would try strawberries with balsamic vinegar and 14% said they’d even try chocolate and pizza together.

Another tried-and-true item? Chocolate. More than 80% of sweet snackers said it’s their go-to. Salty snackers are close, with 63% who enjoy milk chocolate. Forty percent said that chocolate with caramel is their top combination, with chocolate and nuts at 39%.

More studies point to just how much Americans are favoring snacks over meals. A NACS Daily article on Mondelēz International’s State of Snacking report shared that the average U.S. consumer eats more snacks than meals, with 60% preferring many small meals throughout the day as opposed to a few large ones.