ALEXANDRIA, Va.—The first-ever State of Snacking report, released by Mondelēz International, sheds some light on just how much we snack. Hint: It’s a lot. Fox Business reports that the average U.S. citizen eats more snacks than meals with 60% preferring many small meals throughout the day, as opposed to a few large ones.
“We see that the average global adult now eats more snacks than meals on a given day, driven by a number of evolving demands largely associated with how we live today, including a growing need for convenience, yearning to share nostalgic and cultural experiences, expanded wellbeing preferences and the desire for choices that range from wholesome to indulgent,” says Dirk Van de Put, chairman and CEO of Mondelēz.
The report says that 75% of Americans snack because they wanted a mood boost, to stay energized or to treat themselves. They also found that Americans were more likely than others to say snacking helps them get through the day.
The State of Snacking also found that people are looking for healthier snack options with better nutrition and easy-to-understand ingredients that come in more portable packaging.