MIAMI – Burger King announced that its Impossible Whopper will be on U.S. menu boards across the country by year’s end, USA Today reports. A month after testing the plant-based sandwich in St. Louis, the chain said it would move fast into other markets with the intention of putting it in all U.S. restaurants by the end of 2019.
“The Impossible Whopper test in St. Louis went exceedingly well and as a result there are plans to extend testing into additional markets in the very near future,” the company said. “Burger King restaurants in St. Louis are showing encouraging results and Impossible Whopper sales are complementing traditional Whopper purchases.”
The fast-food chain didn’t elaborate on which other markets would test the Impossible Whopper or when those tests would take place. Impossible Foods developed the plant-based sandwich, which is on the menu at 59 Burger King restaurants in the St. Louis area.
Other restaurants and food companies are dabbling in vegan and vegetarian options, including QDOBA Mexican Eats with its own Impossible menu item and Del Taco’s Beyond Taco and Beyond Avocado Taco menu items.
Burger King has been working to draw more customers into its stores with new menu items like the Impossible Whopper and its coffee subscription program.