PURCHASE, N.Y. – PepsiCo announced its newest innovation—a beverage dispenser for foodservice establishments that allows customers to fill up with reusable bottles, Fortune reports.
“We developed it in response to existing consumer behavior—reusable bottle behavior,” said Scott Finlow, global chief marketing officer for PepsiCo’s foodservice. “That’s why we feel really good about it.”
The “hydration platform,” as the company refers to the new dispensers, will be put in colleges, hotels and workplaces starting in June. The machine will dispense sugar-free, carbonated water in a half dozen natural flavors. However, the new dispensers will not be labeled with PepsiCo, although the final name hasn’t been fully confirmed yet. “This is a new proposition,” said Finlow. “We’ll create a new and distinct brand around this ecosystem.”
The platform will also give customers the option to customize carbonation, temperature and flavor intensity. An app will help them keep up with their water consumption and the number of plastic bottles they’re “saving” by using the system. Users also receive a QR code for reusable bottles, which the dispenser will read and suggest their “usual” selections.
The machine is part of PepsiCo’s broader movement to reduce its carbon output. For example, by 2024, a quarter of the company’s plastic packaging will be made from recycled materials. As reported last week in NACS Daily, Danone’s Evian and Nestlé SA also are rolling out water appliance offerings to reduce plastic bottle waste.