N.Y. Starbucks Princi Opens This Week

It’s the coffee company’s version of the Milan-based bakery created by famed Italian baker Rocco Princi.

October 22, 2018

NEW YORK – Starbucks’ new Princi restaurant is set to open in New York City on October 25, providing Big Apple consumers with a boutique bakery and café, according to QSR Magazine. This is Starbucks third bakery in the United States, following openings in Seattle and Chicago.

The store is located in 40-story skyscraper in the city’s Theater District, not far from Times Square. The new outlet features the full Princi menu of artisanal baked goods, prepared with high-quality ingredients sourced from Italy, as well as local vendors. The street large window gives pedestrians walking by the chance to see how baked goods are prepared.

The Starbucks Princi is designed resemble Princi’s original Milan bakery, with natural materials, earth-colored stone, hand-blown glass and a 20-foot wall of curated ingredients to create a “feast for the senses.” Diners can experience Milan-inspired togetherness at the 20-foot communal table.

Two ovens permit fresh baking onsite all day long, and a well-lit food case showcases freshly baked cornetti, brioche and focaccia, pizzas, salads and desserts. The store employs commessas (“shop assistants” in Italian) to assist customers in their food selections.

The store’s signature coffee is a Starbucks Reserve Princi Blend, which is joined by a variety of craft brewed beverages on the menu. During happy hour, customers can order Italian wine and beer as well.

Later this year, Starbucks plans to open its Reserve Roastery New York, which also will serve Princi food.