LONDON - London announced a ban on fast food advertising on the city’s public transportation network. The ban requires food and drink providers to only advertise “their healthier products, rather than simply publicizing their brands.”
The move hopes to fight child obesity, and a survey found that 82% of Londoners supported the ban. The decision was supported by a body of evidence that showed the exposure of children to advertising for less healthy foods is correlated to a higher risk of them becoming overweight or obese.
“With 30 million journeys made every day on Transport for London (TfL) network, its advertising sites offer a key opportunity to promote good food and a healthy lifestyle to both children and their family members or [caregivers],” said TfL and London Mayor Sadiq Khan in a Fox News article.
It isn’t the only effort to control fast food advertisements in the U.K. The BBC reported that the Advertising Standards Authority recently upheld complaints about ads for McDonald’s McFlurrys and Burger King Whopper Jr. products posted near schools. Under the Code of Advertising Practice, ads for high in fat, salt and/or sugar food products must not appear in a medium or context in which 25% of the audience is under the age of 16.