ST. LOUIS, Mo. – Panera Bread, the popular bakery-plus-café has grown to more than 2,000 units, but many customers just don’t have time to visit a neighborhood outlet. To make their lives easier, the chain is expanding morning delivery to between 8 a.m. and 10:30 a.m. in 22 states, according to Nation’s Restaurant News.
Panera’s in-house delivery program is available from nearly 1,500 cafes, and the chain is growing the program to include breakfast at participating cafes in the following states: Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Michigan, Minnesota, Nebraska, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Virginia, Wisconsin and Washington, D.C.
The company said customers within an eight-minute drive from participating cafes can order breakfast through the company’s smartphone app or website “for as little as a $5 menu purchase.” The full breakfast menu is available for delivery, including hot and cold beverages, at no markup. Delivery fees apply
“Since we launched Panera delivery, guests have been asking, ‘What about breakfast?’” said Blaine Hurst, CEO, Panera. “We’re all looking for an easier way to get a better breakfast as we start our day. Panera is uniquely suited to meet this need.”
Digital sales, which include online, mobile and kiosk orders, account for about 33% of the company's $6 billion sales. Weekly digital orders have jumped by 200,000, to 1.4 million a week, up from 1.2 million a year ago. Adding breakfast delivery will boost those numbers.
Panera bucked the third-party delivery trend by building its own fleet of drivers, a move that company officials say allows them to control the quality and speed of delivery.