Anheuser-Busch’s Phorm Energy Brings Back Cherry Slush Flavor

Anheuser-Busch’s Phorm Energy announced the return of “Honor. Educate. Unite,” a limited-edition Cherry Slush flavor that represents “fueling for a greater purpose,” the company told NACS. The LTO flavor is a partnership with Folds of Honor, a nonprofit organization that provides families of fallen or disabled U.S. service members and first responders with academic scholarships.

The zero-sugar offering features a red, white and blue can design, plus an electrolyte blend and an energy boost from natural caffeine from green tea.

In the partnership’s second year, Phorm Energy will award a $10,000 academic scholarship to Folds of Honor for the families of fallen or disabled firefighters, in addition to the contributions from every can sold.

Plus, in honor of International Firefighters’ Day, Phorm Energy will be coordinating product deliveries of the limited-edition Cherry Slush flavor to nearly 3,000 firehouses nationwide to support the frontline heroes.

Over at High Noon, the company unveiled High Noon Transfusion, its “first-ever limited flavor drop, adding one of golf's most iconic serves to the brand's portfolio. Made with real vodka and real juice, the drop delivers a refreshing blend of grape, lime and ginger in their traditional Vodka Seltzer format. High Noon Transfusion will be available nationwide beginning April 29, in limited quantities,” according to the brand.

High Noon said the drink was inspired by the “most iconic drink on the course,” and reimagines a classic flavor rooted in tradition for modern, daytime moments.

Meanwhile at Coors Light, the brand is getting ready for the World Cup this summer by “extending the cheers of soccer fans” and “adapting one of the most famous sounds in all of sports and turning it into shouts for ice-cold beer with a new campaign called ‘The Coooors Call.’ More goals mean more celebrations, more incentives for fans and more Os that will be added to Coors Light's name across social, retail, partnerships, merch and more,” the company said.

Throughout the tournament, fans can submit their own take on "The Coooors Call" for the chance to win beer money.

The full campaign includes commercials, merchandise, in-stadium activations, watch parties and more.

Merchandising