Kwik Trip Adds AI-Powered Personalized Loyalty Challenges
The company partnered with Eagle Eye to gamify its CPG-funded promotions.
May 21, 2026
Kwik Trip is adding new personalized loyalty challenges for customers through a partnership with Eagle Eye, an AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, the company said in a press release.
The new individually targeted and personalized gamification features will be used for CPG-funded promotions. Eagle Eye said its AI-powered “personalized challenges” solution incentivizes incremental spending by presenting individualized challenges based on each member's purchase history, predicted behavior and promotion sensitivity. Customers can select up to 10 challenges from a personalized set, track progress in real time via the mobile app, web or in-store and earn rewards when they meet certain thresholds.
Kwik Trip is the first to deploy Eagle Eye’s personalized challenges feature in the c-store space. The company has 5.25 million loyalty members.
"Our CPG partners have always been central to how we deliver value for our guests, and the partnership with Eagle Eye gives us an entirely new way to work with them," said David Jackson, director of loyalty and digital marketing at Kwik Trip Inc. "With personalized challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behavior. That's a win for our guests, our suppliers and our business."
"The economics of AI-personalized loyalty are proven," added Joel Percy, VP North America at Eagle Eye Solutions. "For c-store operators trying to drive additional trips and get an additional item in the basket, personalized challenges deliver a 7:1 sales-to-reward ratio. Kwik Trip is leading the way for what personalization looks like for the industry."
