FamilyMart Unveils New Flagship Store
The site in Tokyo’s Azabudai district features a sales floor that ‘brings its visual merchandising concept to life,’ and more.
Jul 13, 2026 | 2 min read
Japanese retailer FamilyMart has launched its “Next FamilyMart Project” to “explore new possibilities for convenience stores and evolve their value.”
FamilyMart said that the project focuses on creating an exciting shopping experience where customers can encounter new discoveries and enjoyment in their daily lives. “To launch the project, FamilyMart will take on the challenge of creating value unconstrained by the conventional framework of convenience stores, through co-creation with creative director NIGO and the planning capabilities of a team of creators who will bring his worldview and imaginative ideas to life.”
Famima Park Azabudai officially opened on July 10 and is FamilyMart's first flagship store. The retailer said the store features an architectural design that sets it apart from conventional convenience stores while complementing the character of the Azabudai area. The site also “incorporates a host of new features, including a sales floor that brings its visual merchandising concept to life, a carefully curated environment with meticulous attention to details such as lighting, wall finishes, and staff uniforms, multilingual support and dedicated product advisors, and exclusive merchandise.”
The retailer said the new Famima aims to become a convenience store worth going out of your way to visit. The retailer also highlighted that some of the initiatives from Famima will also be rolled out at FamilyMart stores across Japan.
“Through our new Famima initiative, we aim to unlock the full potential of convenience stores and bring it to life,” said Tatsuo Odani, representative director and president of FamilyMart Co. Ltd. “Through co-creation with creators, we will bring even greater creativity, enjoyment and excitement to convenience stores. Our aim is to enrich customers’ daily lives and become a differentiated global brand that cannot be imitated by others.”
In 2025, NACS Ideas 2 Go visited several “konbini” stores in Tokyo. These small-format convenience stores throughout Japan are one-stop-shops for fresh, prepared or packaged items that are unique to the country's culture and retail locations, such as the infamous egg salad sandwich. Watch this and other Ideas 2 Go videos here.
Store Openings Asia
