Jacksons Announces Next Set of Boise State Football Cards

Idaho-based Jacksons Food Stores will be the exclusive retailer of Boise State Bronco football collectible trading cards for the fifth consecutive year. The 2026 set of cards will be available at Jacksons and ExtraMile by Jacksons locations in Treasure Valley, Idaho, the week of August 24 and will retail for $12.99.

The retailer said “2026 marks the fifth season of the Jacksons-Boise State-ONIT trading card partnership, the longest-running full-team collegiate trading card program in the country.”

Each pack will contain 14 cards with a one-in-10 chance for a signed "signature" card from 11 prominent Bronco football student-athletes. The 2026 set includes 116 base cards featuring 114 student-athletes and two traditions cards that commemorate the 40th Anniversary of The Blue and the completion of the North End Zone Project.

"Five years ago, Jacksons believed in creating something unique for Bronco Nation, and together we've built the longest-running full-team collegiate trading card program in the country," said Boise State Director of Athletics Jeramiah Dickey. "This partnership continues to create meaningful NIL opportunities for our student-athletes while giving our fans another way to celebrate and connect with this year's team. These cards have become a tradition."

As part of the campaign, Jacksons teamed up with two Bronco football players, wide receiver Cam Bates and running back Dylan Riley, through a Name, Image and Likeness (NIL) partnership. Bates and Riley will be featured on Jacksons social media, various marketing channels as well as on several billboards throughout the Treasure Valley.

"What started as an exciting idea has grown into a five-year tradition that Bronco fans look forward to every football season," said Cory Jackson, president of Jacksons Food Stores. "We're proud to continue supporting Boise State student-athletes while giving fans the thrill of collecting their favorite players."