Break Time Launches Delivery Ordering
The retailer tapped Lula Commerce to launch third-party delivery ordering across its locations in Missouri.
Apr 07, 2026
Break Time, owned and operated by MFA Oil Company, has partnered with Lula Commerce to launch third-party delivery ordering across its locations in Missouri, according to a press release sent to NACS.
“The partnership will bring Break Time's full convenience offering to customers through DoorDash, from snacks and beverages to fresh food and everyday essentials, with nicotine products also available for delivery. Lula Commerce will manage the end-to-end digital operations, from menu setup and inventory syncing to order management and marketplace optimization,” Lula Commerce said.
Lula's platform will manage marketplace relationships, ensure menu accuracy across channels and provide reporting and insights to help Break Time optimize its digital performance, the company said.
Break Time's rollout also includes nicotine product delivery through DoorDash. Lula's platform manages age verification and regulatory requirements automatically.
“We want to be able to serve our customers across every channel, and our customers are turning to digital, so we needed to do the same,” said Brayde Rothe, category manager at Break Time Convenience Stores. “We're currently live with this offering across select locations and planning on wider availability in May 2026. We're working hard towards becoming a preferred convenience destination in mid-Missouri, and this partnership will allow us to stand out and implement more digital programs to both new and existing customers.”
The two brands said that the partnership reflects a growing trend among regional convenience chains bringing their full product catalog online.
In June 2025, Lula Commerce announced the public launch of Lula Direct, “the AI-powered, first-party ordering platform purpose-built to help retailers take control of their digital storefronts.”
“Consumers expect retailers to provide an online ordering experience in a digital-first world, but most convenience stores struggle to find the time and resources as labor costs rise,” Co-Founder and Chief Product Officer at Lula Commerce Tom Falzani said at the time. “Lula Direct changes that with features that save time, cut costs and drive revenue.”
