Rutter’s Transforms Menu with New Plant-Based Offerings
Plant-based products are projected to top $5 billion in global sales by 2020.
Oct 01, 2019
YORK, PA—Rutter’s announced that it will be adding to their award-winning foodservice menu in October, with new plant-based items. Rutter’s will be the first convenience store to offer products from JUST and Dr. Praeger’s, with the launch of their plant-based egg patties and burgers, which will be sold at all of Rutter’s restaurant locations.
“With the flexitarian consumer growing at a rapid rate, Rutter’s believes it’s the perfect time to release a plant-based portfolio. Providing our customers with the highest quality, healthier alternative options, while satisfying the ever-growing demand for plant-based proteins, is key to our foodservice strategy,” states Ryan Krebs, Director of Food Service.
Rutter’s new plant-based menu will be the first convenience store chain in the country to offer the JUST Egg patty, which has more protein per serving than a conventional chicken egg, is free of cholesterol, saturated fat and artificial flavoring. Its ingredients also require considerably less water, and emit fewer carbon emissions than chicken eggs. "We’re thrilled that Rutter’s is the first convenience store chain in the country to put the award-winning JUST Egg on the menu, continuing their reputation as a leader in foodservice innovation. … The team at JUST is proud to partner with them on this pairing—one that is better for our bodies and better for our planet,” said Josh Tetrick, cofounder and CEO of JUST.
Additionally, Rutter’s will be the first convenience store in the country to offer Dr. Praeger’s The Perfect burger, which is made with clean, veggie-forward ingredients and infused with four kinds of veggies: sweet potato, butternut squash, beet, and carrot. “The Perfect Burger provides all the flavor you want from a traditional beef burger, but with clean plant-based protein and ingredients you can taste with each flavorful bite,” says Larry Praeger of Dr. Praeger’s.
Both clean label products will be available on the hot grab-n-go and restaurant touchscreen kiosks, labeled as plant-based items for customer awareness, and offered on the breakfast, lunch and dinner menus.
Category Management Food prepared on-site Product availability Inventory management Format Merchandising New product introduction Healthy options Menu segments Sustainability Snacking
