Chewing Gum Sales Hit $4 Billion
Sales made up 11% of total U.S. retail candy category in 2018.
Jan 07, 2019
ROCKVILLE, MD. – Chewing gum sales rose slightly to $4.1 billion in 2018—composing 11% of the total U.S. retail candy category. According to Packaged Facts’ report, “Chewing Gum: U.S. Market Trends and Opportunities,” a market research company, the trends that drove the boost include snacking and an interest in healthier options. In fact, better-for-you sugar-free gum accounts for 85% of dollar sales, compared to 15% of sugared gum.
“Gum marketers are developing fun and flavorful products and are innovating with non-caloric sweeteners, as well as stressing the potential benefits of dental and nutrition-bearing gums,” said David Sprinkle, research director for Packaged Facts, in Food Business News.
The companies leading the charge include Mars Inc., Mondelēz International, Inc. and The Hershey Co. Dirk Van de Put, chairman and CEO of Mondelēz, said the global gum market is “challenging”—reporting that “gum represents 8% of the company’s total business and has above-average margins.”
In 2019, companies may try to expand the gum market into other areas like mint brands and segments that focus on refreshment. Other opportunities may come in emerging markets internationally.
