Coca-Cola Wants to Recycle Every Bottle It Sells
The global beverage company aims to prevent plastic from becoming waste with new recycling campaigns.
Jan 15, 2019
ATLANTA - What if plastic never becomes waste? That’s the question Coca-Cola poses in recent sponsored content in The Washington Post. Referring to the Great Pacific Garbage Patch—the 87,000 tons of trash piled up in the middle of the ocean—the company is looking at sustainable solutions through the Coca-Cola Company’s World Without Waste initiative.
The program aims to collect and recycle the equivalent of every bottle or can the company sells globally by 2030. Starting in January 2018, multiple new recycling campaigns have launched around the world. The goal is to stay tuned into a closed-loop circular economy, which keeps all plastic packaging within the economy as recycled and reused.
In Mexico, Coca-Cola invested in local infrastructures and efforts to help make recycling a cross-industry initiative. The company’s water brand in Mexico, Ciel, recently launched a 100% recycled bottle. Nearby, in the U.S., the Closed Loop Fund aims to increase recycling rates by supporting existing infrastructures. This includes expanding curbside recycling and enhancing education to local communities. And in South Africa, the Coca-Cola Company uses up to 25% recycled content in its new bottles with a closed-loop structure.
Read more about closed loop cycles and Coca-Cola’s sustainability initiatives around the world.
Sustainability
