Wine in a Can Is Catching on with Consumers
Premier wine companies jump into the canned wine market as consumer interest and acceptance increases.
Apr 02, 2019
STOCKTON, Calif.—Hear “canned wine” and you may not think “high quality,” but that negative correlation is quickly changing says Recordnet.com. Consumers are catching on to the idea of canned wine: A CNBC report found that sales of canned wine grew 43% in the U.S. from June 2017 to June 2018.
Canned beverages have their perks. They’re easy to transport without risk of breakage like glass, and they are permitted where glass products aren’t. Plus, as Recordnet.com points out, it’s convenient when you only want to drink one glass, instead of a whole bottle.
Currently, companies in the canned wine market are primarily “inexpensive brands.” But premium wineries are starting to get their foot in the door as consumer interest rises. The first step will be to shake off the negative connotations with canned wine—similar to the industry’s focus on the consumer acceptance of screw caps (versus a corkscrew) when they debuted.
CNBC reports that the canned wine market is worth $45 million domestically. A four-pack of 250 ml cans from Dancing Coyote sells for $16. Riaza Wines in California has a tasting room with wine on tap that customers can bottle up and have sealed on site. It’s catching on—and could become a significant segment for the alcohol industry before we know it.
