Jason is a noted brand historian, consultant, television personality and speaker, known for his deep knowledge of consumer brands and behavior. In demand for his unique perspective and captivating storytelling, he’s often referred to as “The Indiana Jones of Brands” due to his extensive archive and collection of vintage brand packaging, numbering at over 100,000 pieces.

Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.