November 10, 2025
The big term in retail today is “customer experience.” Sometimes that’s great customer service, sometimes that’s something unique in the store–like hiding a speakeasy behind a fake cooler door. We talk about how to create a unique experience that works for any retail location.
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Tony Donatell
Owner
Tony founded the Minneapolis-area restaurant group Wonderous Collective that includes several popular sit-down restaurants as well as two Farmer’s Grandson Eatery convenience stores with fueling…and more.
Jeff Lenard
Vice President Media & Strategic Communications
(703) 518-4272
Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.
Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.
