Kevin wrote and starred in the groundbreaking movie “Clerks,” which centered on the interactions at a local Quick Stop convenience store. “Clerks” is often ranked as one of the best Generation X movies of all time.

As Jay, the quick-witted foul-mouthed foil to Silent Bob, Jay became a pop culture icon since his debut in “Clerks.” He has captured audiences with his rebellious banter against Kevin Smith, his unspoken other half and longtime friend. Jay also hosts the YouTube series “5 Things with Jay Mewes,” which is set in convenience stores.

Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.