In 2018, Rachel founded the highly curated better-for-you, socially conscious convenience store concept, The Goods Mart, based in New York City. She also is the founder of Krupa Consulting, a public relations and brand-building agency.

Dana founded Highlight, the first and still only end-to-end agile product testing platform, that enables the efficient collection of scaled product performance data. It is a top SAAS platform in the product testing space.

Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.