May 19, 2025
Hear how retailers can grow sales through effective marketing, merchandising and planning that makes their stores the ultimate destination for road trippers.
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Steve Holtz
President
Steve is a veteran c-store journalist with 25 years in the industry. He is currently president of Holtz Media Consulting.
Jeff Lenard
Vice President Media & Strategic Communications
(703) 518-4272
Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.
Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.