February 17, 2025
The gas price sign used to be the most important means of communications to attract drivers to c-stores. Today, digital communications have unleashed many other more effective opportunities to tell customers about your offer by appealing to their known behaviors.
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Fred Dimesa
Head of Product for Marketing Solutions
Fred is head of product for marketing solutions at Arity. He has more than 20 years of experience in developing strategies and launching new businesses in the technology space.
Jeff Lenard
Vice President Media & Strategic Communications
(703) 518-4272
Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.
Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.
