Roy is a 4th generation retailer and is currently CEO of StrasGlobal, a retail support and consulting company. He co-founded the Vision Group Network, where top level executives discuss current and future issues and share their perspective with the industry. Roy also is a is a founding member of the NACS International Board.

Barbara has more than 30 years of experience providing strategic, commercial and operational leadership across energy and retail value chains. In her current role, she oversees the financial, strategic and organizational delivery of the consumer mobility and retail business in the United States, Canada, and Mexico. This includes thousands of Shell-branded gas stations, a growing footprint of company owned and operated convenience stores, and an expanding network of public electric vehicle charging stations.

Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.