Sam is a 25-year entrepreneur with a focus in the payments industry. Today he is focused on how digital coupons will revolutionize couponing by providing high-value digital discounts directly to consumers’ phones, eliminating paper coupons and not requiring a consumer to be a member of a loyalty program to receive the discount.

Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.