Podcast

Turning a Transaction Into a Loyalty Customer

February 12, 2024

With increased costs and prices over the past few years, it’s important for convenience retailers to communicate their offer and deliver value.

 

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Leroy Kelsey

Leroy Kelsey

Director, Research


As director of NACS Research, Leroy is responsible for disseminating key industry metrics that empower convenience retailer and supplier members with the ability to understand performance opportunities in the areas of financials, store operations, merchandising, shopper insights, foodservice, fuels and more.

Jeff Lenard

Jeff Lenard

Vice President Media & Strategic Communications

(703) 518-4272


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Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.

Chrissy Blasinsky

Chrissy Blasinsky

Digital & Content Strategist

(703) 518-4296


in

Chrissy Blasinsky is the digital and content strategist at NACS. She has been with the organization for over 21 years. She joined NACS as the manager of communications and as managing editor of NACS Magazine. She transitioned to the strategic communications team and works with a diverse team on social media and content strategy for NACS communications platforms. Chrissy also manages the NACS Ideas 2 Go video series that debuts each year at the NACS Show, and serves as a subject matter liaison on industry topics related to foodservice, inside merchandise and food safety.

NACS serves the global convenience and fuel retailing industry by providing industry knowledge, connections and issues leadership to ensure the competitive viability of its members’ businesses.


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