NACS Advanced Category Management - Understanding Shopper-Category Insights

Utilize a broad set of consumer data pts from loyalty, transactional, manufacturer, and syndicated sources to better understand shopper behavior and optimize category performance.

• Identify the many different types of shopper and category data available to convenience category managers and suppliers
  • Provide best practices and insights on how to use them to further refine your category strategies
  • Understand the benefits and limitations of each source and review examples of how to best apply them
• Utilize retailer market basket analysis and loyalty data for deeper insights into customers and brands
• Determine primary shopper groups based on gaps and trends
• Identify new and void items for assortment that best fit your shopper strategy
• Determine the impact of brand switching by shoppers
• Explain the importance of new and lost buyers to the category